Interesting…very interesting.

TIME

Facebook’s engineers completely retooled the site’s interface to make videos as easy as possible to watch and share. All you have to do is scroll through your News Feed and you’ll be introduced to countless videos that start to play as they pop up on your screen.

Because of this unprecedented ease in discovering and watching video content, Facebook is giving Google-owned YouTube a run for its money. Literally. As Fortune’s Erin Griffith reports:

Facebook drives nearly a quarter of all web traffic. The company’s recent video improvements will likely push those numbers even higher. And while the surge will help the social network do even more to entertain bored millennials, there is also big money at stake. Facebook is, after all, in the advertising business. The new video-tech innovations not only encourage its users to spend more time on the site, but they also make it easier for…

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